The media proliferates every aspect of our personal and professional lives, so being able to interact with it confidently is essential. Whether it be mainstream media (newspapers, radio and TV including their online outlets) or an in-house video, it’s important to have a basic understanding of interview skills and presentation.
Most of us fall into 3 loose categories; those wanting to raise their personal or organisation’s profile by proactively pursuing media opportunities; those who need to be prepared just in case they have to respond to a controversial media issue; and those who understand that media skills can help in their everyday role. Presentation Coaching can also work well for this purpose.
Media training gives you the tools to get your nerves under control when on camera/microphone, speak with credibility, deliver the key messages that are important to you and learn how to avoid looking like a twit (because no one wants that!)
One on one coaching – Begins with a 90 min introductory session and continues for an hour a week for an agreed period (usually 6 weeks).
Workshops for up to 12 people delivered as 2 short sessions or a half day.
I come to your office/place of work with a cameraman (for workshops) and bring all equipment needed for recording and playback. Follow-up and one on one coaching can be done via zoom/phone, or in person.
Comes with a full resources pack including practice drills, draft media release templates, draft key messages and relevant media contacts where appropriate.
Know your stuff – Don’t just wing it. Get a good background on the subject matter and ideally, what the journalist is looking for. When agreeing to the interview, ask what kind of questions they’ll be asking so you can prepare. They’re unlikely to tell you everything, but at least you’ll have an idea of the tone and direction of the story.
Practice – Unless you do regular media interviews you should do a practice run with an appropriate colleague before the real thing. It will help you formulate clear, concise answers and think about your words.
Treat all information as if it’s on the record, even if it’s off the record. It’s fine to do a backgrounder with the journalist to give them some history and context, but assume it may be used in the final edit
The remaining 7 tips come with your resources pack when completing Pep Talk Media Training.
Working with Pepita was a really enlightening experience and I have learnt many new skills that will continue to assist me both academically and personally. Now I feel much more competent and confident in all areas of public speaking and speech writing, both on small and larger scales.
I felt really comfortable throughout the course of my program and each session was targeted toward personal goals that were best suited towards my needs. Without her, I know I wouldn’t have been able to achieve these goals.
Each session was engaging, interactive, and enlightening. Pep was patient throughout all the sessions and was able to identify obstacles and give me the tools to overcome them.
I want to thank Pep for all her help with my Uni presentations and for all the amazing skills I now have in this area. The experience was highly rewarding.