Media Training

The media proliferates every aspect of our personal and professional lives, so being able to interact with it confidently is essential. Whether it be mainstream media (newspapers, radio and TV including their online outlets) or an in-house video, it’s important to have a basic understanding of interview skills and presentation.

Most of us fall into 3 loose categories; those wanting to raise their personal or organisation’s profile by proactively pursuing media opportunities; those who need to be prepared just in case they have to respond to a controversial media issue; and those who understand that media skills can help in their everyday role. Presentation Coaching can also work well for this purpose.

Media training gives you the tools to get your nerves under control when on camera/microphone, speak with credibility, deliver the key messages that are important to you and learn how to avoid looking like a twit (because no one wants that!)

What’s in it for you?

  • Gain a broad understanding of the media industry with all its moving parts to feel more comfortable interacting with it.
  • Get heaps of practice to role play on both sides of an interview, so you know how to prepare.
  • Understand how to write and deliver key messages, no matter what the question.
  • Allows you to see and hear yourself in a safe and private environment, which lets you self-assess, improve and practice your ‘performance.’
  • Gives you strategies to be more successful at having your stories published when pursuing media publicity.
  • Learn some ‘go to’ phrases that help you gather your thoughts, take charge of your nerves and handle awkward questions. 

How it works

One on one coaching – Begins with a 90 min introductory session and continues for an hour a week for an agreed period (usually 6 weeks).

Workshops for up to 12 people delivered as 2 short sessions or a half day.

I come to your office/place of work with a cameraman (for workshops) and bring all equipment needed for recording and playback. Follow-up and one on one coaching can be done via zoom/phone, or in person.

Pep Talk Media Training

Comes with a full resources pack including practice drills, draft media release templates, draft key messages and relevant media contacts where appropriate.

3 of the Top 10 tips for a great media interview

Know your stuff – Don’t just wing it. Get a good background on the subject matter and ideally, what the journalist is looking for. When agreeing to the interview, ask what kind of questions they’ll be asking so you can prepare. They’re unlikely to tell you everything, but at least you’ll have an idea of the tone and direction of the story.

Practice – Unless you do regular media interviews you should do a practice run with an appropriate colleague before the real thing. It will help you formulate clear, concise answers and think about your words.

Treat all information as if it’s on the record, even if it’s off the record. It’s fine to do a backgrounder with the journalist to give them some history and context, but assume it may be used in the final edit

The remaining 7 tips come with your resources pack when completing Pep Talk Media Training.

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